Brave Choices: The Autobiography of Carly Fiorina

Author: (USA) Carly Fiorina
Publisher:
Publish Date: 2007-01-01
Features: In this candid and moving autobiography, Carly Fiorina reveals a side of herself unknown to the public, sharing her successes and failures with us and reminiscing about the fears and hardships of her journey. She tells us how difficult it was to be a powerful woman in the old American Telephone & Telegraph Company; she also tells us how much sweet and sour she experienced as a decisive executive when Lucent Technologies faced the tide of division. More importantly, upon joining the legendary yet troubled HP Company, despite numerous obstacles, Carly Fiorina still pushed the company forward with great strides. In many ways, Carly Fiorina was not just a "helicopter" "outsider" for HP: she was a CEO hired from outside the company; in a male-dominated culture, her female leadership was so conspicuous; the company valued engineers as its lifeblood, yet she was a marketing expert; the employees were typical Silicon Valley "new new people," while she came from a traditional company in the eastern United States. As she wrote, "At HP, time stood still. After leaving the company's founders, employees lost their direction. They feared change—what if it shattered the past?" Carly Fiorina has always advocated, "At the end of the day, business is not about numbers but about people." This book will take you beyond the traditional biases of a "powerful woman" and show you a real Carly Fiorina. All of us, regardless of gender or whether we are in business, can draw inspiration from her difficult life choices.