Alternative Red Book for Traveling in Europe

Author: Wang Ru
Publisher:
Publish Date: 2006-11-02
Features: In China, people's understanding of the Michelin Company seems to still be limited to its Michelin tires. However, it is unaware that Michelin Company has also made significant achievements in other aspects. It is particularly worth mentioning that in the fields of tourism and dining, the Michelin Company's "Red Guide" represents absolute authority and truth. This book, hailed as the "Bible of Gastronomy," has been widely used in Europe and even around the world for over a century. The author takes the "Red Guide" as a starting point to introduce the corporate culture of the globally renowned French Michelin Company in a relatively vivid manner. The content of this book includes: "The Red Guide" — The Myth of Michelin Company, The Chef's Suicide and the "Red Guide," and The Inspector Who Exposed the Secrets of the "Red Guide."