College English: Introduction to International Business I (with CD-ROM)

Author: Wang Zhengyuan
Publisher:
Publish Date: 2005-09-01
Features: In line with the spirit of the Ministry of Education's "Teaching Requirements for College English Courses (Trial)" in 2004, this series of college English elective textbooks was co-authored by key universities across the country to ensure a continuous four-year college English learning journey for students. "College English for Competence" is based on the "task-based learning" concept, emphasizing pragmatic principles, and each unit focuses on a specific topic to train students' language communication skills in listening, speaking, reading, writing, and translation. Each book is accompanied by an audio CD. "College English for Competence – Exploring International Business I" covers vivid and practical business topics such as job hunting, resignation, colleague communication, phone messages, customer service, commodity transactions, handling complaints, business travel, New Year parties, news interviews, and studying abroad, with a total of 15 units. This book is suitable as a textbook for lower-level elective courses in non-English majors at undergraduate universities and can also be used for self-study by students.