Media Industry Market Planning Volume Eight of the Media Economics Series

Author: Zhou Hongduo
Publisher:
Publish Date: 2003-08-01
Features: Based on the current status and future development trends of China's media industry market, this book starts with general market analysis and comprehensively and systematically elaborates on the entire process and techniques of the media industry market and its planning. Taking the three sub-markets of newspaper, radio and television, and postal services as examples, it focuses on analyzing their characteristics and the strategies they adopt to adapt to the requirements of market economy development. The book has a complete, systematic structure and strong operability.