Creative marketing. Hand-drawn POP font library

Author: Lu Hongyang, Yu Xianglong
Publisher:
Publish Date: 2006-05-01
Features: Hand-drawn POP advertising has strong humanistic characteristics and can meet the reading interests of consumer groups with strong regional preferences, effectively achieving advertising functions. The tools and materials commonly used in hand-drawn POP advertising:
1. Markers (water-based, oil-based), pastels, crayons, colored pencils, etc. These pens can express the special texture of fonts, making the artwork more rich and diverse in style, presenting different flavors in font or pattern design.
2. POP frequently uses pigments with excellent effects, bright and thick colors, strong coverage, and quick-drying properties, suitable for flat painting on large or small areas. Attention should be paid to the ratio of advertising paint to water. If the water content is too low, it will have a heavy texture and prone to cracking after drying; if the water content is too high, the vibrancy of the paint will be lost.
3. Acrylic paint, made from water-based pigments and synthetic resins, has characteristics such as transparency, water solubility, and quick-drying. After drying, it forms a gel-like film on the surface, with good durability.
4. Colored inks, which are bright in color, liquid and non-settling, can be directly used with airbrushes, but have weak lightfastness and should avoid direct sunlight.
Commonly used papers include:
1. General paper. Such as art paper, pastel paper, and Xika paper, which have poor water absorption and are more suitable for flat painting with markers.
2. Special paper. Such as waterproof adhesive paper and colored paper.
3. Decorative paper. Used for different occasions to express different theme requirements. For example, to convey a Chinese-style theme, using corrugated paper or textured paper will create different moods. It is important to understand the properties of the paper and choose it appropriately.
The expression forms of hand-drawn POP advertising include graphic expression, graphic-text expression, and pure text expression. This book introduces over a thousand handwritten fonts, primarily aimed at providing a rich reference for professional or non-professional art personnel in domestic retail stores for POP advertising fonts. This enables them to complete marketing and advertising tasks faster and more effectively, thereby enhancing store sales performance.