Channel Pioneer: TV Channel Operation Guide

Author: Wang Caiping, Chi Jianxin, Li Jie
Publisher:
Publish Date: 2006-12-01
Features: This book selects over ten outstanding foreign professional television channels, such as CNN, Bloomberg Business, Home & Garden, ESPN, National Geographic, HBO, and MTV, as case studies. It comprehensively and systematically introduces the background of these channels' creation, as well as their successful experiences in channel positioning, program setup, programming, and operational models. On this basis, the authors conduct an in-depth analysis and comparative study of the current development status and existing problems of domestic similar channels, proposing rational and constructive guidance for the future development direction and paths of domestic professional channels. The book provides both a panoramic overview of the current situation and detailed, insightful case analyses. With rich and substantial data, novel and profound insights, it holds significant reference value for the current fervent trend of channel specialization construction in China.