SM@RT. Look at Management 1.--22 Golden Rules of Leaders from 22 Brands

Author: Wang Guanghua
Publisher:
Publish Date: 2004-01-01
Features: High-density information often makes busy managers, without time to select or read books, affect learning outcomes. In view of the high-efficiency learning requirements of managers, the author has tailored a learning plan for managers—The SM@RT Management series of books, allowing readers to grasp global management trends by spending just 30 minutes on each book. Each volume of the series is strictly selected by top business school professors and experts in two stages, choosing two influential overseas books, and expressing the key concepts of the entire book in both Chinese and English in an outline form. This greatly enhances your understanding and memory, enabling you to confidently discuss management techniques and cases in both Chinese and English on different management topics. Make your boss take you seriously and your colleagues envy your erudition. This volume introduces the essence of 22 Golden Rules of Branding, co-authored by Al Ries and Laura Ries, the co-author of Positioning, and The Leadership Truth, co-authored by Ron Crossland and Boyd Clark, who collaborated with the author of In Search of Excellence. Readers can master 22 strategies for building strong brands and learn to shape the three key abilities of leaders.