New Media Theory: The First Decade of CCTV.com

Author: Liu Lianxi
Publisher:
Publish Date: 2007-01-01
Features: This book provides a panoramic view of the ten-year journey of the China Central Television (CCTV) website from the perspective of new media, to some extent filling the gap in the study of the history of Chinese online media. The numerous facts and data cited in this monograph hold significant historical documentary value and carry both theoretical and practical implications for the study of online media and contemporary Chinese media. It also offers valuable insights for media professionals, including those involved in network communication. The systematic exploration of the positioning, characteristics, business development, and social benefits of the CCTV website throughout the book lays a preliminary foundation for media research, particularly in the field of online media.