Journal of Marketing Science (JMS): Volume 2, Issue 4 (Issue 6 overall)

Author: School of Economics and Management, Tsinghua University
Publisher:
Publish Date: 2007-02-01
Features: The Academic Committees of the School of Economics and Management at Tsinghua University and the Guanghua School of Management at Peking University recognized the "Journal of Marketing Science" (JMS) as their core academic journals in September and December 2006, respectively. The "2006 JMS Marketing Science Graduate Student Academic Forum" was successfully held at Wuhan University on October 20, 2006, receiving a total of 63 papers. After multiple rounds of anonymous peer review by expert panels, the paper titled "Relationship Among Control Mechanism Usage, Affective Commitment, and Knowledge Transfer: Hypotheses and Empirical Testing" submitted by Dr. Zhiyong Zhang from the School of Management at Xi'an Jiaotong University won the First Prize for Outstanding Papers and a cash award of 10,000 yuan. The papers titled "Asymmetry in the Mutual Influence Between Core and Non-Core Product Consideration Domains" submitted by Huating Hua, a Ph.D. student at the Guanghua School of Management, Peking University, and "Research on Brand Strategy Decision-Making in Chinese Enterprises: Based on Environmental Uncertainty and Entrepreneurial Orientation" submitted by Guo Rui, a Ph.D. student at the School of Economics and Management, Wuhan University, won the Second Prize for Outstanding Papers and a cash award of 5,000 yuan. Additionally, five papers received Excellence Awards.