Consumer Psychology (3rd Edition)

Author: Luo Ziming
Publisher:
Publish Date: 2007-01-01
Features: This book primarily includes: analyzing the complete process of consumers acquiring consumption information, generating consumption needs and motivations, forming purchase decisions, enjoying consumption value, and obtaining consumption experiences; examining the influence of consumers' personalities on consumption psychology; introducing the psychological characteristics of consumption groups; analyzing the relationships between factors such as products, business environments, advertising, and social environments and consumer psychology. The book features rich case studies and introduces research methods with strong practicality. It can be used as a textbook for economics, business management, marketing, public relations, and advertising majors in higher education institutions, and is also suitable for professionals engaged in corporate management, product development, marketing planning, and market research.
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Author: Luo Ziming
Publisher:
Publish Date: 2007-01-01
Features: This book primarily includes: analyzing the complete process of consumers acquiring consumption information, generating consumption needs and motivations, forming purchase decisions, enjoying consumption value, and obtaining consumption experiences; analyzing the influence of consumers' personalities on consumption psychology; introducing the psychological characteristics of consumption groups; analyzing the relationships between factors such as products, business environments, advertising, and social environments and consumer psychology. The book features rich case studies and introduces research methods with strong practicality. It can be used as a textbook for economics, business management, marketing, public relations, and advertising majors in higher education institutions, and is also suitable for professionals engaged in corporate management, product development, marketing strategies, and market research.