Rural Tourism Treasure: Bringing Wealth to the Farm

Author: Chen Yijie
Publisher:
Publish Date: 2006-12-01
Features: This book includes four main parts: The first part analyzes the tourism psychology of urban residents to enable rural tourism operators to gain an in-depth understanding of urban visitors' needs; the second part introduces the basic conditions required to start a rural tourism business; the third part is an extension of the second part, combining the insights from the first part on visitor needs, and explains how to elevate the management level of rural tourism businesses in terms of project enhancement, service standards, pricing strategies, promotional strategies, and joint development; the fourth part introduces the rural tourism development policies and measures of the Beijing Municipal Government, as well as relevant administrative authorities and industry associations, to help rural tourism operators better receive support from the government.