Operations Management Basics (4th Edition)

Author: Mark M. Davis et al. (USA)
Publisher:
Publish Date: 2005-07-01
Features: The main objective of this book is to reflect the new challenges emerging in corporate operations. Covering the discussion of the service industry sector is a consistent feature of this book, which has been further strengthened in the 4th edition. It also emphasizes the comprehensive integration of manufacturing and service industries to better meet customer needs. To reinforce this feature, the 4th edition not only highlights the theoretical framework of service industry operations management but also prepares a wealth of case studies in service industry operations management for students, presenting them with a new perspective on operations management that is highly relevant to the current era. Another goal of this book is to reflect the significant impact that technology has had on operations management research.