Managerial Economics (English Edition. 8th Edition)

Author: Thomas, et al. (USA)
Publisher:
Publish Date: 2005-10-01
Features: This book is the result of Professor Thomas's major revision after the passing of Professor Morris in 1999. Some chapters have been adjusted, the adopted materials have been updated and revised, and chapters commonly offered are included on McGraw-Hill's website. This book continues the strengths of previous editions: it continues to emphasize thinking about business decisions through an economic lens; it is one of the most self-contained management economics textbooks, making it easy to teach and learn; it includes dual sets of exercises to develop readers' understanding and critical thinking skills. The goal of this book is to strengthen readers' analytical and critical thinking skills, making them designers of business strategy rather than just middle managers seeking to defeat competitors. It is suitable for undergraduate management economics courses, as well as MBA or EMBA courses.