Running a Bookstore: The Terminal Record of China's Book Industry in Transition

Author: Xu Chong
Publisher:
Publish Date: 2007-01-01
Features: Since stepping into the book industry in 1981, the author began as a salesperson and gradually rose to become the head of a book domain. Over the past two decades, the author has been involved in establishing and leading Zhejiang Book Building, a leading enterprise in the industry. This book compiles the author's key writings from the planning to the current operation of the building, reflecting his insights and experiences on the design and management of bookstores, the development of bookstore staff teams, and the chain operation of bookstores. From the perspective of retail bookstores, the author offers profound and unique insights into various aspects and links of the domestic book industry, often delivering striking statements, such as advocating the elimination of some publishers through market forces and proposing higher book prices. Known for speaking out in the industry, the author has compiled this record of running a bookstore. On one hand, it serves as a case study of the retail book industry during its transformation period; on the other hand, it aims to provide assistance to those who are also engaged in running bookstores.