Market Access Management for Catering Enterprises: Planning to Open a Profitable Restaurant

Author: Cai Wankun, Hao Siping
Publisher:
Publish Date: 2007-01-01
Features: This book focuses on how catering enterprises can establish and open, successfully enter the market, and ensure excellent investment returns. It elaborates on the theory and methods of selecting good ideas and frameworks, as well as the theory and methods of restaurant location selection. Based on this, it systematically introduces the feasibility studies and project planning for various types of banquet halls, restaurants, and dining establishments, including construction planning, renovation design, and construction management.