New Zheshang, China's wealth power

Author: Wang Honglei, Wang Xiangrong
Publisher:
Publish Date: 2007-01-01
Features: This book aims to conduct a macroscopic scan of the vast social group of the New Shanghainese, a newly emerging business community that has gradually grown since the reform and opening-up, portraying the collective image of the New Shanghainese, revealing the intrinsic cultural factors shared by them, reviewing and reflecting on the natural and social environmental factors that have contributed to their development and growth, and uncovering the future direction and path choices of the New Shanghainese. It presents new perspectives, concepts, and case studies in the contemporary business world, demonstrating strong practicality and reference value.
What would the Chinese economy be like without the Shanghainese? As the 21st century dawned, on the land of Zhejiang, a vast group of private merchants numbering in the millions began to rise quietly. On various wealth rankings, the Zhejiang merchants formed a powerful army. Zhejiang private enterprises ranked first in the nation in terms of the total number of registered businesses, total registered capital, sales revenue, total output value, and total social retail sales. They also held the highest share among the top 500 private enterprises in China. In markets for lighters, clothing, shoes and socks, small household appliances, low-voltage electrical appliances, eyeglasses, and buttons, Zhejiang merchants could even determine the global trends. We can't help but ask: what kind of people are they? How did they create such astonishing wealth?!