Big Reversal: Inspiration from Global Famous Companies Turning the Tide

Author: Shi Xiaolin, Wu Zexiang (editors)
Publisher:
Publish Date: 2007-02-01
Features: When a company faces a severe blow and manages to rise from the ashes, it is nothing short of a miracle. DuPont, Ford, Chrysler, IBM, Apple, Nestlé—none of these are not renowned? None of these companies' glories don't make your blood boil? None of these companies' setbacks don't make you sigh in regret? None of these companies' comebacks, regaining control and leading again, don't make you genuinely admire them? This book is not just about describing "failure turning into success." It is a book that tells you "why it failed, how it reversed, and how it succeeded." The companies written about in this book are some of the most well-known and influential today. Their ups and downs are all classic turnaround cases.