Pursuing excellence is not as good as pursuing the different.

Author: Jianyu
Publisher:
Publish Date: 2007-02-01
Features: This is a book that inspires and motivates you, a book about innovation and entrepreneurship, and also a book that brings you ease and joy. This is a society that demands innovation and the pursuit of being different. To excel in a field and reach the pinnacle with no room for further advancement means death. Therefore, striving for excellence is not as important as striving for difference, which allows you to continuously surpass yourself and create new peaks.
A creative company director leads a group of young people who rely on creativity for survival. The innovative and entrepreneurial stories that happen to him and around him are interesting and refreshing. He shouts the slogan "Die if you have no creativity," personally planning for beggars, devising a "kicking" strategy for a soy sauce noodle shop, and creating opportunities for "close encounters" for others. These "creative" acts changed the lives and destinies of many people.
This book explains the significant value of "pursuing difference" through vivid and classic case studies and entrepreneurial Q&A sessions, offering endless inspiration and guidance.