Western

Author: Ou Ren
Publisher:
Publish Date: 2007-01-01
Features: Discover the wealth genes of Western merchants! This book outlines the wealth map of Western merchants and analyzes the wealth genes of six major Western merchant groups: German merchants, American merchants, French merchants, Russian merchants, British merchants, and Italian merchants. There are many commonalities in the wealth genes of Western merchants. They all originate from the traditional Greek heritage. They generally have a merchant-oriented tradition, with wealth standards as their common benchmark. They universally possess an entrepreneurial spirit, but they are also highly individualistic.