Yellow River Forest Legend

Author: Zhang Zhiwei
Publisher:
Publishing Time: Not available
Features: The Legend of the Lost Forest records not only the inspiring entrepreneurial lessons, but also the story of Wu Bochao, who transformed Cinderella into a fairy-tale figure, found his career's "lost forest," and ultimately achieved a wealth comparable to that of tech elites. In fact, the internationalization of a brand is also a presentation of another type of national image. From the development trend of The Legend of the Lost Forest, it is faintly visible that the "East is surpassing the West" in the catering industry. McDonald's is renowned internationally, embedding American culture worldwide, and it is hoped that one day, a "Eastern McDonald's" will also gain international fame. As Chinese people, it is not just about the sense of pride, but also a strong expectation. This book primarily tells the story of Wu Bochao, the owner of The Legend of the Lost Forest, which is hailed as the "Eastern McDonald's," about the entire process of operating bubble tea. It also shares Wu Bochao's unconventional approach to non-network entrepreneurship and the development insights in the era of high unemployment. The book includes his statement that "bubble tea" is also high-tech, originating from Taiwan, avoiding conflicts and forging a new path, the foundation of the bubble tea empire in Hong Kong, building a modern nation, and how mindset determines business opportunities.