Network Economy (Volume Four of the Media Economy Series)

Author: Zhou Hongduo
Publisher:
Publish Date: 2003-09-01
Features: This book is the fourth in the series of Media Economics. It begins with an analysis of the network era, interpreting the general theories of the network economy. Based on the unique and common characteristics of the Internet, telecommunications networks, and broadcast networks, it introduces the basic strategies for their respective operations. Additionally, from the perspective of "three-network integration," it analyzes the general principles of the network economy and the basic policies and regulations that should be adopted in network economic activities. The book also explores and analyzes potential obstacles affecting the rapid development of network media and proposes specific solutions. It is a specialized work that combines theoretical and practical aspects, emphasizing practicality.