Introduction to E-commerce

Author: Huang Haibin
Publisher:
Publish Date: 2006-12-01
Features: This book is designed with the basic principles of e-commerce, basic e-commerce applications, e-commerce technology, and discussions on the e-commerce environment as its core framework. The content is well-focused, clearly structured, easy to understand, rich in materials, and highly practical, showcasing distinct features. Each chapter begins with a case study, allowing readers to grasp the practical background, relevant knowledge, and skills of the content through real-world examples, thereby deepening their understanding of the essence of e-commerce. The book emphasizes learning guidance, presenting learning objectives at the start of each chapter to unify the theme of the content. Summaries are provided at the end of each chapter to reiterate key concepts and summarize the main points. Additionally, the book focuses on cultivating practical and application skills, including thought questions and experimental exercises in each chapter. Through post-class exercises and experiments, students can enhance their understanding of classroom content, consolidate their knowledge, and master basic application methods. This book can serve as a textbook for e-commerce majors and other related disciplines in higher education institutions, as well as for vocational colleges, adult education, and training programs. It also holds reference value for business managers, entrepreneurs, and e-commerce enthusiasts.