Channel Service Management Practical Details - Marketing Management Practical Details (Volume 1)

Author: Gao Zhepeng
Publisher:
Publish Date: 2006-12-01
Features: This series of books does not focus on systematically introducing the basic knowledge of marketing management, nor does it merely clarify the concept of detail management. Instead, it primarily introduces methods and techniques related to the details of marketing management, serving as operational guidance that can be directly used at both corporate strategy and execution levels. The authors introduce the various fields of marketing management from all relevant aspects, processes, and perspectives, highlighting the often-overlooked operational details. As a practical guide, this series emphasizes solutions and procedures for addressing detail-related issues, aiming to present the following characteristics: First, practicality. Summarizing the operational details of each step in marketing management, striving for practicality, usability, hands-on application, and tangible results, making it immediately applicable for business managers. Second, innovation. Conducting detailed analysis of each detail, summarizing the marketing knowledge of operators, and innovating in practice to enable readers to achieve the effect of learning from one example and applying it to many. Third, conciseness. Clear structure, well-organized content, concise language, and compact length.