Chinese Image - China Through Foreign Scholars' Eyes

Author: Joshua Cooper Ramo
Publisher:
Publish Date: 2006-12-01
Features: One of China's current largest "strategic threats" lies in its "national image." China's most significant strategic challenges are all related to its "national image." How China views itself and how other countries view China will largely determine the future of China's reform and development. National image directly relates to a country's "reputation capital" in the international community, and the lack of "reputation capital" will increase the risks of reform. For the world, China must first gain the trust of the international community. For China, it must design a set of concepts, symbols, brands, and narratives that are consistent with China's current status and its ideal future. This is not about abandoning traditional Chinese culture, but about showcasing a novel China through knowledge products, cultural products, and general goods, thereby further refining and consolidating China's traditional reputation.