Chinese martial arts sanda market compared to action mode research

Author: Li Shiying
Publisher:
Publish Date: 2006-10-01
Features: Chinese martial arts are a rich and long-standing legacy in traditional Chinese sports culture. "The King of Sanda Championship" has become a domestic brand event that has attracted significant attention from the Chinese government and media, and it is a national sports project with the potential to become an Olympic sport (Li Lanqing). This research holds both theoretical and practical significance. This paper takes the King of Sanda Championship as the research subject. It explores how this ancient Chinese traditional sports project, Sanda, enters the market as an industry, analyzes its marketization process, reveals its internal operational mechanisms, constructs a marketization operation model and theoretical conceptual framework for professional Sanda, and provides a theoretical basis for the professionalization of Sanda.