Product Manager Handbook - 10 Essential Courses for Marketing Professionals

Author: Zhu Cheng
Publisher:
Publish Date: 2006-12-01
Features: The author is a high-achieving graduate from the Graduate Institute of Business Administration, National Taiwan University. After graduation, he devoted himself to marketing practice and has extensive hands-on experience in marketing. This book is written based on the author's years of personal experience, combining marketing theory and practice, covering all important aspects of product management, and providing numerous examples from Western regions, Taiwan, and mainland China. It is a highly practical reference tool. Friends who are currently engaged in or aspire to product marketing will definitely benefit greatly from this book. Product managers bear significant responsibilities, and to excel in this role, they often need a solid foundation in marketing knowledge, rich market experience, and abundant energy and stamina. Bestsellers aren’t accidental! Want your marketing strategy to succeed? Hope your product becomes a hit? See how product managers build brands and make products fly off the shelves. Believe it or not, you can do it too! This book is written based on the author's years of personal experience, combining marketing theory and practice, covering all important aspects of product management, and providing numerous examples from Western regions, Taiwan, and mainland China. It is a highly practical reference tool.