Goodbye to Cold Calls - Direct Selling No Longer a Cold Encounter

Author: Joanna S. Black
Publisher:
Publish Date: 2007-01-01
Features: Wasting a lot of time calling people who know nothing about you, who haven’t thought to call you and who don’t want to be disturbed by your work—this marketing method should have ended long ago! In the book, Joanna S. Black reveals her 7 secrets to success, a brand-new marketing concept——“Referral Selling.” She not only built a highly profitable business with 100% referral clients but also helped thousands of professional salespeople achieve the same results, increasing the success rate of marketing to 80–90%. Following Joanna’s five-step referral selling method, you’ll learn how to turn your current clients and many relationships into rich sources of referrals. She will guide you to learn the following points:
1. Develop a referral selling strategy—carefully craft your language, express it perfectly, and solve all the challenges.
2. Choose a close business partner to help you make a plan, naturally transitioning to referral selling.
3. Establish a feasible reward system and gain support from your colleagues.
4. Shorten the sales cycle and sign orders quickly.
5. Experience the outstanding performance brought by referral selling.
6. Gain more customers, higher profits, and long-term partnerships.
Whether you run a small shop on your own or work in a large company; whether you sell high-tech products or low-tech services, real estate, or even pencils, Goodbye Cold Calling will bring a brand-new boost to your business—and even your life. You’ll enjoy your work like never before, step by step toward the peak of success—completely leaving behind the heavy burden of cold calling.