Facing Design - Tsinghua University of Arts and Design Teaching

Author: Zhang Geming
Publisher:
Publish Date: 2007-01-01
Features: This book mainly consists of two parts: The first part is decorative works. The corresponding courses in teaching are roughly "Decorative Patterns," "Visual Expression," and "Traditional Art Research," etc. These are the main courses for first and second-year design majors (especially graphic design). As a bridge between (basic courses) and professional design courses, this type of training plays a very important transitional role. It demonstrates that the so-called refinement is carried out simultaneously in many aspects such as form, layering, color, processing methods, and expressive subjects. It can form its own system, showcasing unique characteristics and individuality, and also lays the foundation for design. The second part focuses on advertising and book design on the plane. Through design works and their corresponding explanations and interpretations, it more clearly illustrates the characteristics of design expression, the relationship between design and the foundation, as well as the importance of perception and observation for design. The author of this book is a professor at the Academy of Arts & Design, Tsinghua University. With the model paintings and examples from his teaching, he targets specific teaching points, making this book relevant to both college entrance examination topics and art academy teaching. This book mainly consists of two parts: The first part is decorative works. The corresponding courses in teaching are roughly "Decorative Patterns," "Visual Expression," and "Traditional Art Research," etc. These are the main courses for first and second-year design majors (especially graphic design). As a bridge between (basic courses) and professional design courses, this type of training plays a very important transitional role. It demonstrates that the so-called refinement is carried out simultaneously in many aspects such as form, layering, color, processing methods, and expressive subjects. It can form its own system, showcasing unique characteristics and individuality, and also lays the foundation for design. The second part focuses on advertising and book design on the plane. Through design works and their corresponding explanations and interpretations, it more clearly illustrates the characteristics of design expression, the relationship between design and the foundation, as well as the importance of perception and observation for design.