Modern travel agency management and operation

Author: He Xueliang
Publisher:
Publish Date: 2003-09-01
Features: This book is one of the series on tourism management in the 21st century, comprising ten chapters that discuss various aspects such as an overview of travel agencies, product development for travel agencies, sales operations of travel agencies, reception management for travel agencies, tour guide service management, practical operations of travel agencies, tour liability, financial management of travel agencies, information technology and tourism management, as well as the development prospects of travel agencies in China. It is followed by the Regulations on Travel Agencies and their Implementation Rules. The book emphasizes a comprehensive and professional layout, aiming to achieve deeper theoretical exploration while ensuring practical applicability. It is suitable for students and faculty of tourism management in universities and colleges, travel agency professionals, and tourism enthusiasts.