Research on the Formation Mechanism of Fresh Food Supermarket Formats in Chinese Cities

Author: Qiao Yingli
Publisher:
Publish Date: 2006-11-01
Features: The author of this book selects the retail market of fresh food in the agricultural product retail market as the research object, with the emerging fresh food retail format of urban supermarkets in China as the main research subject. From the perspective of the fresh food supply chain, it conducts research on each link of fresh food consumers, supermarket enterprises, suppliers, and producers, as well as the correlations between these links. This provides a reference for future research on agricultural product retail markets and the fresh food supply chain.