Strategic Management of Real Estate Companies

Author: Zeng Zhaohe
Publisher:
Publish Date: 2007-01-01
Features: Based on the theories of Western management and the author's extensive experience in strategic, investment, and financing management at top architectural and real estate companies in China, this book provides a comprehensive and accessible introduction and discussion of the theory and practice of strategic management in real estate companies. The book consists of 10 chapters, covering in-depth discussions on various aspects such as strategic management theory, methods, and principles; external environment analysis; purchasing power analysis; internal resource analysis; goals, strategies, and planning; investment management; financing management; marketing management; risk control; and performance management. In addition to introducing the theory and application of strategic management in real estate companies, this book also conducts specific analyses and arguments on macroeconomic analysis, value chain analysis, purchasing power analysis, and marketing planning involved in strategic management. The theories, methods, and case studies presented in this book are all based on the author's practical experience or in-depth research, offering significant theoretical and practical guidance for strategic management in real estate companies. This book can serve as a reference for senior management personnel in real estate companies, such as chairmen, general managers, and chief financial officers, as well as professionals engaged in corporate strategic management, investment, and financing, and students and faculty in relevant fields at universities and colleges.