Business Kingdom - Learning the World-Class Business Philosophy from the Aoke Miracle

Author: Wu Ganlin
Publisher:
Publish Date: 2007-01-01
Features: This book is a representative joint work by an entrepreneur and a management scholar. Co-authored by Wang Zentao, President of Aoke Group, and Wu Ganlin, a management scholar, it is the first to explore the mystery behind Aoke Group's rapid rise and reveals the legendary growth journey of "Wenzhou Business God" Wang Zentao. What makes this book particularly valuable is that it comprehensively investigates the business philosophy for building a successful enterprise through lesser-known case studies of Aoke. It offers many insightful perspectives, such as "Great vision leads to great enterprises," "Bold moves lead to grand strategies," "Thought determines wealth," "Overcoming the eternal pain of family businesses," "Running a business is about managing human nature," "Learning first-class leadership from being a 'child king'," "Making extraordinary achievements with ordinary people," and "Small wins rely on intelligence, while big wins depend on virtue." These insights hold great significance for the growth and development of Chinese enterprises, especially for private Chinese enterprises.
This is a book that explores the success mystery of "China's Leading Genuine Leather Shoe King" Aoke and "Wenzhou Business God" Wang Zentao from a completely new perspective—"the Way of the King." It also examines the world's top business philosophy through Aoke's success stories, presenting a fresh and eye-opening viewpoint: the era of ruling the business sea with "" (dominance) has given way to the era of ruling it with "" (the Way)!
Second-rate enterprises compete on products, first-rate enterprises compete on brands, and top-tier enterprises compete on business philosophy.
The writing style of this book is unique, pioneering the first collaboration between an entrepreneur and a management scholar. The President of Aoke Group shares his firsthand experience in managing operations, while the management scholar provides in-depth analysis of the cases from a managerial perspective. This format offers readers a new model that combines theory and practice for studying business wisdom. As a result, the book has been praised and recommended by many renowned entrepreneurs, as well as by scholars from INSEAD and other leading international business schools. It has even been hailed by the leadership of INSEAD as a "living textbook for MBA students."