Different from the ordinary - Learn innovative marketing from Apple

Author: Joffroy
Publisher:
Publish Date: 2007-01-01
Features: Businessperson? Sociologist? Tech enthusiast? Fashionable man or woman doesn’t matter. The story I’m about to tell is about how Apple turned red. This story involves pirates, not stealing, killers, an orchard, an apple, a gardener, a second chance, innovative marketing, teamwork, and visionary thinking. It also features conflicts between people of different eras. The story revolves around a magical substance that everyone desires. It’s like a fairy tale, becoming a topic of discussion in various articles today. As the global market continues to develop, it will gradually shed its mysterious aura. The story is filled with the bizarre and the mystical, which is why it not only needs to be told but also requires detailed explanation. iPod, this little device owned by hundreds of millions of people worldwide, what unexpected things have happened to it? The answer is in the book. Everything began in New York. Let’s go back to a day in November 1981.