Marketing - (11th Edition)

Author: Buon
Publisher:
Publish Date: 2007-01-01
Features: This series of teaching materials has the following characteristics: (1) Rich variety of teaching materials. The first batch of this series introduces 7 bilingual business knowledge teaching materials, forming the "Bilingual Business Management Teaching Material Series for English Majors," including "Management" (by Jeff Madura), "Operations Management and Innovation" (by David Needle), "Marketing" (by Louis Boone & David Kurtz), "Accounting and Financial Management" (by Jeff Madura), "Business Ethics and Social Responsibility" (by Jaff Madura), and "Starting New Businesses" (by Jaff Madura). There are few teaching materials on similar topics in China. (2) Relatively new versions. The series selects content from the latest foreign teaching materials, covering the newest concepts and real-world cases in corresponding disciplines. (3) Well-structured, concise, and appropriately challenging in language, suitable for bilingual teaching. The series briefly outlines the most important basic concepts, principles, and theories in each functional area, includes relevant key terms for the discipline at the end of each book, and provides Chinese explanations for the acronyms of these terms.