New Zhongshang. China's Wealth Power

Author: Wang Honglei
Publisher:
Publish Date: 2007-01-01
Features: This book aims to conduct a macroscopic scan of the vast social group of the New Shanghainese, a rising business community that has gradually developed and grown since the reform and opening-up, portraying the collective image of the New Shanghainese, revealing their shared cultural factors, reviewing and reflecting on the natural and social environmental factors that have contributed to their development, and uncovering the future direction and path choices of the New Shanghainese. It showcases new perspectives, concepts, and case studies in the contemporary business world, offering strong practicality and reference value.
What would the Chinese economy be like without the Shanghainese? As the 21st century dawned, on the land of Zhejiang, a vast private merchant group numbering in the millions began to rise quietly. On various wealth rankings, the Zhejiang merchants formed a powerful army. Zhejiang private enterprises ranked first in the nation in terms of the total number of registered businesses, total registered capital, sales revenue, total output value, and total social retail sales. They also held the highest proportion among the top 500 private enterprises in China. In markets for lighters, clothing, shoes and socks, small home appliances, low-voltage electrical equipment, eyeglasses, and buttons, Zhejiang merchants could even determine the global trend. We can't help but ask: What kind of people are they? How did they create such astonishing wealth?!