Author: Shen Bixian
Publisher:
Publish Date: 2007-01-01
Features: This book is designed to meet the needs of e-commerce teaching, combining the operational principles of e-commerce with extensive references from various materials and works. It adopts the latest cases and data to comprehensively introduce the relevant content of e-commerce. The book is divided into 9 chapters, covering: Introduction to E-commerce, E-commerce Infrastructure, E-commerce Websites, E-commerce Security Technologies, Electronic Data Interchange, Electronic Payment Systems, Network Marketing, Modern Logistics and Supply Chain Management, and E-commerce Applications in Enterprises. At the end of the book, there are 8 hands-on experiments that, based on the practical principles of e-commerce, introduce knowledge of SQL databases and ASP dynamic website technologies through examples. This book can serve as a textbook for e-commerce majors, information management majors, economics and management majors, and related disciplines in higher education institutions. It can also be used as a reference for e-commerce management personnel, technical staff, and individuals interested in e-commerce.
This book is designed to meet the needs of e-commerce teaching, combining the operational principles of e-commerce with extensive references from various materials and works. It adopts the latest cases and data to comprehensively introduce the relevant content of e-commerce. The book is divided into 9 chapters, covering: Introduction to E-commerce, E-commerce Infrastructure, E-commerce Websites, E-commerce Security Technologies, Electronic Data Interchange, Electronic Payment Systems, Network Marketing, Modern Logistics and Supply Chain Management, and E-commerce Applications in Enterprises. At the end of the book, there are 8 hands-on experiments that, based on the practical principles of e-commerce, introduce knowledge of SQL databases and ASP dynamic website technologies through examples. This book can serve as a textbook for e-commerce majors, information management majors, economics and management majors, and related disciplines in higher education institutions. It can also be used as a reference for e-commerce management personnel, technical staff, and individuals interested in e-commerce.
E-commerce applications
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