Sports Marketing - (II)

Author: Zhu Xiaoming
Publisher:
Publish Date: 2007-01-01
Features: Nelson Mandela, former President of South Africa, once said: "Sport has the power to change the world." Sport is not only an activity loved by people around the world but has also gradually become a favorite of enterprises. Many companies have formed an inseparable bond with sports marketing and achieved remarkable results, including pioneers like Coca-Cola and Samsung, as well as rising stars such as Lenovo, Hongta, and Anta. Sports marketing can inject elements of fashion, health, and dynamism into brands, attracting more high-end, young, and loyal audiences. With the approaching 2008 Olympics, more and more enterprises are paying attention to sports marketing and hope to expand their brands through it. Sports Marketing II is the sequel to Sports Marketing. The book is divided into three parts. The Business Legends section continues the style of Sports Marketing, introducing classic cases of enterprises engaging in sports marketing. The Competitive Arena section focuses on major sports events in China, such as the 10th National Games, the "Real Madrid China Tour," and the "China Open," introducing several influential sports events in the country and commenting on their impacts and outcomes. The Elite Gathering section introduces prominent figures in sports marketing, including both corporate executives and sports media professionals.
Nelson Mandela, former President of South Africa, once said: "Sport has the power to change the world." Sport is not only an activity loved by people around the world but has also gradually become a favorite of enterprises. Many companies have formed an inseparable bond with sports marketing and achieved remarkable results, including pioneers like Coca-Cola and Samsung, as well as rising stars such as Lenovo, Hongta, and Anta. Sports marketing can inject elements of fashion, health, and dynamism into brands, attracting more high-end, young, and loyal audiences. With the approaching 2008 Olympics, more and more enterprises are paying attention to sports marketing and hope to expand their brands through it. Sports Marketing II is the sequel to Sports Marketing. The book is divided into three parts. The Business Legends section continues the style of Sports Marketing, introducing classic cases of enterprises engaging in sports marketing. The Competitive Arena section focuses on major sports events in China, such as the 10th National Games, the "Real Madrid China Tour," and the "China Open," introducing several influential sports events in the country and commenting on their impacts and outcomes. The Elite Gathering section introduces prominent figures in sports marketing, including both corporate executives and sports media professionals.