Rhetoric Essays Collection - (Volume 9)

Author: Xia Zhonghua
Publisher:
Publishing Date: 2007-01-01
Features: To enable college students to learn rhetoric effectively and to provide universities with suitable rhetoric textbooks, the author was commissioned by Fujian People's Publishing House to edit a book titled College Rhetoric. This College Rhetoric is based on the author's monograph Modern Rhetoric, written by more than ten rhetoric teachers across the country. The contributors include many leaders of the Chinese Rhetoric Society. The book presents well-founded arguments, fresh content, abundant materials, and is written in an accessible manner, making it a suitable textbook for college rhetoric. It covers rhetorical techniques and methods, rhetorical discourse, information rhetoric, social psychology rhetoric, and other topics, exploring from different perspectives such as society, psychology, and information. It reflects the major research achievements of the second half of the 20th century and predicts the development trends of rhetoric in the new century. This textbook not only helps college students master rhetoric, cultivate their verbal literacy and rhetorical skills but also enhances their overall quality.