Consumer Psychology - (3rd Edition)

Author: Luo Ziming
Publisher:
Publish Date: 2007-01-01
Features: This book primarily includes: analyzing the complete process of consumers obtaining consumer information, generating consumer needs and motivations, forming purchase decisions, enjoying consumer value, and obtaining consumer experiences; analyzing the impact of consumers' personalities on consumer psychology; introducing the psychological characteristics of consumer groups; analyzing the relationship between factors such as products, business environments, advertising, and social environments and consumer psychology. The book features rich case studies and introduces research methods with strong practicality. It can be used as a textbook for economics, business management, marketing, public relations, and advertising majors in higher education institutions, and is also suitable for professionals engaged in corporate management, product development, marketing planning, and market research.
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Author: Luo Ziming
Publisher:
Publish Date: 2007-01-01
Features: This book primarily includes: analyzing the complete process of consumers obtaining consumer information, generating consumer needs and motivations, forming purchase decisions, enjoying consumer value, and obtaining consumer experiences; analyzing the impact of consumers' personalities on consumer psychology; introducing the psychological characteristics of consumer groups; analyzing the relationship between factors such as products, business environments, advertising, and social environments and consumer psychology. The book features rich case studies and introduces research methods with strong practicality. It can be used as a textbook for economics, business management, marketing, public relations, and advertising majors in higher education institutions, and is also suitable for professionals engaged in corporate management, product development, marketing strategies, and market research.