Resource Planning and Development of Tourism Resources -(Tsinghua Version)

Author: Gao Jun
Publisher:
Publish Date: 2007-01-01
Features: This book takes tourism resources as its core, with resource investigation - product development - tourism planning - resource management as the main thread, outlining the basic framework of tourism resource planning and development. It partially elaborates on the basic characteristics, types, and causes of tourism resources, as well as the classification system of tourism resources. On this basis, it introduces methods for the investigation and evaluation of tourism resources. Then, it summarizes the basic theories of tourism resource planning and development, laying a theoretical foundation for tourism development to transition from resources to products. It also analyzes the development and marketing of tourism products and introduces the development goals, principles, basic content, and approaches of tourism resource development. Finally, it discusses the management of tourism resource development. The book emphasizes both the holism and theoretical system of tourism resource development and also highlights the guiding role of practical cases. The text is concise and clear, with abundant and clear illustrations, enabling readers to better grasp the basic theories and methods of tourism resource planning and development and apply them in practical work. This book is suitable for teaching in tourism management, geography, and other related fields in higher education institutions. It can also be used as a reference for tourism scenic area development and management personnel, as well as for individuals interested in tourism resource planning and development.