Deep marketing techniques

Author: Dai Xianyuan
Publisher:
Publish Date: 2007-01-01
Features: The first book in the Chinese market to discuss deep marketing theory and introduce deep marketing techniques. This book draws on the wisdom and experience of marketing professionals and researchers from around the world, combining it with China's specific conditions to explore many actionable issues. Under each proposition in the book, there are vivid examples and corresponding techniques. Companies and marketing professionals can start with the marketing theories and techniques in the book to rethink the complex problems they encounter daily and enter a vast new realm.