Business Public Relations

Author: Ren Huainian, Editor-in-Chief, Qin Li, Deputy Editor-in-Chief
Publisher:
Publishing Date: 2007-01-01
Features: This book combines China's public relations environment and practices to systematically introduce the basic concepts, theories, methods, and latest research findings in public relations. The book consists of 13 chapters, divided into three parts: Part I: Principles of Business Public Relations (Chapters 1 to 6), which primarily studies and discusses the historical conditions for the emergence of public relations, its research objects, and research methods, while conducting an in-depth analysis of the four steps of business public relations procedures; Part II: Practices of Business Public Relations (Chapters 7 to 9), which focuses on various practical operations in public relations work; Part III: Etiquette of Business Public Relations (Chapters 10 to 13), which primarily studies the practical etiquette of modern business public relations. At the end of each chapter, the book includes cases with commentary, fill-in-the-blank questions, multiple-choice questions, and reflection questions to help readers further understand the content of the textbook. This textbook is comprehensive, easy to understand, and can be used as teaching material for ordinary universities, vocational colleges, and adult education. It is also suitable for self-study and on-the-job training for business management personnel.