Organizational Behavior

Author: Yu Bin
Publisher:
Publish Date: 2006-12-01
Features: The key to management lies in effectively motivating and controlling human behavior, which requires managers to correctly understand the relevant theoretical knowledge contained in organizational behavior, such as personality, perception, values and attitudes, abilities, group pressure, social loafing, group structure, and group interaction. In recent years, with the development of the economy and the growth of enterprises, more and more managers have fully recognized that the core of management is the management of people. Therefore, whether in business management teaching or in corporate consulting and training, organizational behavior is an essential course that must be seriously studied and mastered. This book enables students to comprehensively and deeply understand and grasp the psychological and behavioral characteristics and regularities of individuals, groups, organizations, and leaders within an organization, learn to use psychological theories and methods to effectively motivate behavior, fully mobilize people's initiative, enthusiasm, and creativity, and cultivate and improve the ability to connect theory with practice, continuously innovate, and organize management.