Draft on China's Publishing Industry

Author: Chen Xin
Publisher:
Publish Date: 2006-12-01
Features: This book is divided into two parts. The first part, "Research on the Stages of China's Publishing Industry Development (1978—2005)," is the author's master's thesis. In the thesis, the author adopts a problem-oriented approach, using theories and methods from modern economics and management, to conduct a systematic study on the stages of China's book publishing industry development since the reform and opening-up in 1978. The second part, "Research on Several Issues in China's Publishing Industry," collects 26 articles published by the author since 1986. These articles focus on research on the processes and issues of China's book publishing industry over the past 30 years, covering topics such as the seller's market and the buyer's market, book price control, the "scissors effect" between cost and profit, short-term and long-term competition, publishing competition and innovation, book distribution risk-sharing methods, exclusivity of benefits, book sales agency systems, information search costs, potential book market development, modern publishing circulation systems, modern publishing logistics systems, publishing innovation capabilities, publishing group construction, animation industry development, digital publishing, and the content industry.