Strategy is King - Interpretation of Successful Chinese Brand Cases

Author: Li Fangyi
Publisher:
Publish Date: 2007-01-01
Features: The term "strategy" is not a mysterious or esoteric art—everyone faces various problems every day and considers how to solve them, which is the process of formulating strategy; implementing the formulated strategy to solve problems is the execution process of strategy. Therefore, strategy is positioned, because strategy addresses the question of whether something is right or wrong, while execution addresses the question of whether something is good or not. If the strategy is wrong, everything is wasted; if the strategy is correct, the effort is doubled. Most of the cases in this book come from our frontline practical operations. Today, we present our actions, thoughts, and achievements to readers in the form of case studies, because we firmly believe: ideas grow broader through exchange, and wisdom shines through exchange. 10 years of brand planning practical experience, a comprehensive review of the practical achievements of "China's Brand Movement." 48 successful brand planning cases, with the entire operation process fully disclosed, offering insightful case studies to interpret planning methods. 9 brand strategies, subverting traditional models, unlocking the path to success for Chinese brands. Case studies included in the case library of 15 management academies, serving as EMBA teaching materials. Practical teaching courseware for advertising majors in 6 universities.