Ads cannot be done this way

Author: Yang Jun
Publisher:
Publish Date: 2007-01-01
Features: This book primarily includes the following content: the current state and trends of Chinese advertising, nine major misconceptions in the Chinese advertising industry, advertising and public relations, advertising positioning, advertising creativity, advertising copywriting, the impact of celebrities on advertising, and advertising media. Although advertising has existed for a long time, it is a product of the West as an industry. In recent years, it has surged in China, overwhelming and almost suffocating. Television, newspapers, and the internet have propelled its spread. Upon waking up, one is often bombarded with aggressive advertising, making it reasonable to say that we live in an advertising-driven era or that we are in the age of advertising. Advertising is everywhere, and misconceptions are rampant. This book critically analyzes the various problems and flaws in the advertising industry today with a sharp pen, provoking deep reflection and thought. Advertising should not be done this way; how should advertising truly be done?