Design aesthetics

Author: Zhang Xianrong, Zhang Xuan
Publisher:
Publish Date: 2007-01-01
Features: This book aims to guide design from the "kingdom of necessity" to the "kingdom of freedom," from spontaneous operations to conscious creation of technical aesthetics. It establishes an academic system centered on technical aesthetics. Starting from the universality of beauty, the book discusses the essence and characteristics of beauty, the relationship between its form and content. From the individuality of beauty, it explores the classification of beauty, the unique features of each type, and especially the distinct characteristics of technical beauty compared to artistic beauty.
Starting from the universality of aesthetics, the book explains what aesthetic perception and aesthetic consciousness are, their connection with society and culture, and from the individuality of aesthetics, it discusses the source of aesthetic appreciation for technical beauty, which differs from that of artistic beauty.
The book correctly clarifies that modern design is a part of modern productive forces. It argues that technical beauty, unlike artistic beauty, emerges from this productive practice. It is reflected not only in the outcomes of this activity but also in the process and the environment in which it takes place.
The book explains that the creation of technical beauty is not merely a form-based form of beauty but a more significant symbolic value of human functionality created through the form of objects, representing a specific kind of beauty.
This book can serve as a textbook for undergraduate and graduate students in modern design disciplines, as well as a reference for design professionals in design firms, design agencies, and corporate design departments engaged in product design, communication design, environmental design, and all other design work.