Newly compiled company (corporate) copywriting one-stop guide

Author: Geng Yu
Publisher:
Publish Date: 2007-01-01
Features: The writing of company (enterprise) copy is an important branch of applied writing. It is a product of enterprise management activities and an indispensable tool and means for enterprises to organize production, operate, and innovate in technology in the tide of the market economy. Compared to other types of applied writing, company (enterprise) copy has both commonalities and unique characteristics. It targets relatively clear objectives and limits specific writing content and scope, with a fixed and standardized format. This book is rich in content, easy to understand, and divided into six chapters:
Chapter 1 is about company (enterprise) management and system copy, introducing internal office management copy, human resource management copy, planning management copy, marketing and letter copy, and promotional copy.
Chapter 2 is about common social copy for companies (enterprises), covering common communication copy, advertising and announcement copy, common receipts and service agreements, common foreign economic copy, and personal copy commonly used by employees.
Chapter 3 is about common report copy for companies (enterprises), including financing and investment management documents, market research and situation analysis documents, common industrial and commercial tax documents, asset management and financial control documents, and common internal audit documents.
Chapter 4 is about common economic copy for companies (enterprises), covering financing and investment management documents, market research and analysis documents, industrial and commercial tax audit documents, asset management and financial control documents.
Chapters 5 and 6 focus on administrative, legal, and contract-related copy for companies (enterprises).
This book is a practical reference guide on company (enterprise) copywriting. It can serve as a training textbook for document writing in various companies (enterprises) and also as a daily office resource for company (enterprise) workers.