Iceberg Tip - Break Through Fixed Thinking, Create Competitive Advantage

Author: Brabanty
Publisher:
Publish Date: 2007-01-01
Features: Change is not just about changing reality, but also about changing the perception of reality. The second kind of change is more important and easier to be overlooked by people. The author of this book discusses the concept of "two changes" in the book, pointing out that the true realization of innovation or leaps depends on the genuine change in people's perception of reality.