Location determines success or failure

Author: Liu Xin
Publisher:
Publish Date: 2007-01-01
Features: In today's highly homogenized products and increasingly personalized consumer demands, market competition has become fiercer, making it more challenging for businesses to survive and thrive. This necessitates unique marketing positioning to gain differentiated competitive advantages. This book provides a detailed discussion on corporate marketing positioning from seven aspects: market positioning, product positioning, brand positioning, channel positioning, promotional positioning, service positioning, and marketing concept positioning, combined with specific case studies. Its theoretical explanations are clear, examples vivid and substantial, and language easy to understand, making it a must-read for marketing professionals.